About Us

About Us

About Us

Our Story

With a foundation of passion, excitement, a great deal of craziness for health innovation and guided by our social compass, we have embarked on a journey to develop innovative and highly effective solutions, supporting an active, healthy, and overall a joyful lifestyle. As long terms friends and business partners, with over 30 years of international entrepreneurial activity in the Life Science, Health and Aesthetic sector, we assessed critically the state of the health-food supplement market. With a growing frustration we realised that most of the products in the market were either sold in an unattractive form of pills or tablet, based on mainly synthetic vitamins, or delivered only marginal value and results to the customer. This was unacceptable for and we decided to change the situations and do things differently! The search for innovative ideas, concepts and solutions took as to countries near and afar. We acquired new insights and knowledge about the synergetic effects and the complex structural interactions in and between plant, herb as well as fruit extracts. Paired with a better understanding of the holistic view and practice of Ayurveda in respect to health and well-being, we started to develop the first health solutions. With a diverse team of international team of experts, the power of nature has been combined with innovative technologies and methods to optimize the bioavailability and efficacy of ingredients. Right from the beginning we have and continue to test, all the ingredients by ourselves, as well as ensuring quality and ethical framing practice. Another matter of course was, and will always be, our close dialogue with our customers as a rich source of ideas, understanding better shifting expectations and being our reflective mirror to improve our overall business practice. We have been rewarded with great solutions, unique all in their own right, in terms of application, taste and results they deliver. Our promise to you is our commitment to continuously pursue innovative pathways, to be uncompromising to the quality, safety and efficacy of our solutions. We are delightful to see you as our excited and the same time critical customer or welcome your as part of our family of global health entrepreneurs, contributing to the health and quality of life in our society.

Who we are?

UR-Vitality² is a global family, a community of passionate Health-and Lifestyle entrepreneurs, of excited customers, Research and Development Teams with a huge appetite for innovation and focus on quality all directed to help us to create and realize health and vitality solutions, which meet the high expectations of our customers. In the entrepreneurial domain, we share with our business partners the values of self-determination, creativity, nurturing and continuous development of our potential and talents as human beings. The same time we share the commitment to make our world a healthier and more joyful place and to contribute to the health and quality of life in our society. With our customers, and of course our business partners, we share the daily joy, the feeling of energy, vitality, and well-being, delivered by our solutions. Inspired by our customers, we share the appetite for the new, the unexplored, the thrill and reward of breaking established boundaries and the quest for continuous improvement of our solutions. All together we are UR-Vitality².

Why US

“I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I –

I took the one less travelled by,

And that has made all the difference.”

-The Road Not Taken by Robert Frost-

For us, the poem by Robert Frost has a deeper meaning and reflects well the guiding philosophy of UR-Vitality². We interpret the poem as a calling to pursue new pathways, untrodden, uncomfortable, difficult, and risky, but with hindsight, being the best decision, we could make. It would have been quite easy for us to pursue the common path, by developing and marketing standard food supplements, without considering the ayurvedic holistic view of health. It would have been mor comfortable to concentrate and limit our efforts to pharmaceutical clean food supplements with common vitamins and applications, which dominate the market. It would have been indeed cheaper and economically more rational, not to invest into the acquisition of knowledge about the complex and difficult themes related to biochemistry of plants and spices. But our inner voice, our ethical and entrepreneurial compass guided us to pursue another path. To engage with the difficult, the complex, the uncomfortable, to make sense of the whole not the parts, led to the wonderful and unique solutions we have and can provide to our customers today. With joy, excitement and curiosity, we will continue to pursue the uncommon path, which has taught us many great lessons and the same time rewarded us with ideas we can translate into solutions which will ultimately make our world a healthier and more joyful place.

Our Innovation and Research

We work with a growing team of international researchers and advisor, to continuously explore new and innovative concepts with the goal to optimize the bioavailability and efficacy of our solutions. Many of our solutions have been investigated based on “Real World Evidence” and clinical studies. Clinical studies examine the mode of action and results of a given active ingredients in a controlled environment, measured against pre-defined bio-markers and based on established study protocols. Real World Evidence on the other hand, examines the effects of one or more ingredients in a real world, where people go by their dynamic and uncontrolled lives, and being exposed to many variables such environmental factors, changes in food and lifestyle.

Not only is the selection of effective ingredients important, but understanding of systemic interaction of ingredients is paramount, and how their emerging properties, their synergetic effect can be nurtured to achieve better results in our solutions. This is the place where the wisdom of Ayurveda, the knowledge of plants and spices meet at the crossroads with novel technologies.

Innovation of course does not stop with products. The urgent attention on and more important action for, sustainable agriculture and global supply chain management has never been greater. We are acutely aware of the contested concept of “sustainability”, which poses for all, interconnected market actors great challenges. We invest in, participate actively in programs, and develop strategies to reduce the ecological and environmental burden, which seeks to contribute to health of our planet and as a result to a healthier society.

Quality and Trust

Our customers entrust us by choosing our health solutions. Through close collaboration with our partners do we pursue “proactive quality control” of our ingredients and the final solution we provide. We do not rely solely on the common cyclical control mechanism but intensify and extend our controls by incorporating latest technologies and novel indicators. Quality control does of course also include the ongoing improvement of ingredients and final solutions.

Sustainability Development

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Good Health and Well-Being

The UN defines the ensuring of health and well-being in our society as fundamental and foundational pillar of the sustainable development goals. Without health and well-being, people have only marginal capacity to actively participate in sustainable development efforts or create novel ideas, which might lead to the development of innovative concepts to make our planet and society more sustainable. UR-Vitality² pursues multiple pathways to contribute to the health and well-being. Directly of course, by providing solutions which support the health and well-being in our society so people can engage with full energy and mental capacity in efforts towards sustainable development. But this is of course only one part of a structural or systemic issue. Access to, and pursuit of health and well-being is also deeply rooted in established institutional configurations, the norms, value and beliefs in our society. We have decided to work with capable NGOs and local CSOs, which focus their efforts to challenge and remove institutional barriers to health and well-being. This is especially pervasive across Asian countries, where formal and informal norms and rules prevent women from gaining access to health service, healthy food or to improvement of their health and well-being. These institutional barriers effect of course also the children of these women, particular in the early years of psychological and physiological development. Being deprived or limited of the opportunities to provide healthy food and a healthy environment for themselves and for their children, is arguably one of the most human tragedies of our time, in midst of plenty and relentless technological progress. Gender Equality, health, well-being and economic, social development are interconnected. One, cannot be achieved with the others.

08

Decent Work and Economic Growth

According to the UN, COVID-19 had a substantial economic negative effect for Billions of people around the globe. The IMF expects even a worse economic crisis then the 2009 recession. Through our community of health entrepreneurs, UR-Vitality² promotes and strengthens entrepreneurship. The growth of the dynamic small and medium business is an important pillar of our economy. It is certainly taken with a bitter taste, that during COVID-19, the health solution and supplement sector witnessed an exponential growth as one of the view markets. From our perspective, growth of more health entrepreneurs causes an important systemic and spill-over effect. The more health entrepreneurs we have, the more likely we can lower the burden of our health system, by having more active people educating the public about preventive health measure and alternative pathways to ensure health and well-being. Having more people being informed about prevention, being healthier, they can contribute to the economic and social development of a state.

05

Gender equality and women’s empowerment

The UN defines the ensuring of health and well-being in our society as fundamental and foundational pillar of the sustainable development goals. Without health and well-being, people have only marginal capacity to actively participate in sustainable development efforts or create novel ideas, which might lead to the development of innovative concepts to make our planet and society more sustainable. UR-Vitality² pursues multiple pathways to contribute to the health and well-being. Directly of course, by providing solutions which support the health and well-being in our society so people can engage with full energy and mental capacity in efforts towards sustainable development. But this is of course only one part of a structural or systemic issue. Access to, and pursuit of health and well-being is also deeply rooted in established institutional configurations, the norms, value and beliefs in our society. We have decided to work with capable NGOs and local CSOs, which focus their efforts to challenge and remove institutional barriers to health and well-being. This is especially pervasive across Asian countries, where formal and informal norms and rules prevent women from gaining access to health service, healthy food or to improvement of their health and well-being. These institutional barriers effect of course also the children of these women, particular in the early years of psychological and physiological development. Being deprived or limited of the opportunities to provide healthy food and a healthy environment for themselves and for their children, is arguably one of the most human tragedies of our time, in midst of plenty and relentless technological progress. Gender Equality, health, well-being and economic, social development are interconnected. One, cannot be achieved with the others.

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Global Partnerships – United Nations Sustainable Development

Only through collaboration between actors from the private and public sphere, research, and social sector, can progress be made towards the sustainable development gaols. We are conscious about the urgent need to work close within an eco-system of actors, which will create emerging ideas and similar create communities of practice to implement and learn together form novel approaches which might lead to the necessary critical mass towards systemic change. We are also aware of the need for a strong cooperative mind-set, market actors have to trade competitive mind-set for co-creating towards sustainable development. We create community of practice places, where multiple, often competing perspectives, differences in norms and values, being surfaced and utilized for the greater good of our planet and society.